Description: This is
a VOA Special English Economics Report.
See text below
Text:
The chief executive who presented the latest, and
coolest, electronics to the world has stepped down.
Steve Jobs announced his resignation as head of
Apple in a letter. He wrote: "I have always said if
there ever came a day when I could no longer meet my
duties and expectations as Apple's CEO, I would be
the first to let you know. Unfortunately, that day
has come."Steve Jobs and Steve Wozniak started Apple
Computer in nineteen seventy-six. The company sold a
new kind of electronic device: the personal
computer. Apple Computer grew more quickly than
anyone could have imagined.In nineteen eighty-five,
however, Steve Jobs resigned after disputes with
managers who had been brought in to direct business
operations. He soon started his own software
company, NeXT, and bought a computer animation
studio. The Pixar movie studio would go on to create
movies like Toy Story and Finding Nemo. They are two
of the most successful animated films ever
made.Apple struggled during the nineteen nineties.
Many products failed. The company began losing money
and its stock price sank. In nineteen ninety-seven,
Apple bought NeXT and brought back Steve Jobs. Apple
used software developed at NeXT to create the Mac OS
computer operating system. The next year, Apple
became profitable. And a series of highly successful
products followed. In two thousand one, Apple
released the iPod, a digital music player. The
iPhone arrived in two thousand seven.Apple has also
been a leader in online marketing. The iTunes Music
Store sells songs for download. The App Store sells
applications for computers and mobile devices. Steve
Jobs is closely linked with the success of Apple.
Investors were scared when he announced he had an
operation for pancreatic cancer in two thousand
four. His decision to leave comes as Apple continues
to release winning products. Apple sold over four
and a half million iPads in the first three months
of this year. The company holds the largest share of
the growing tablet computer market. On August ninth,
Apple first passed Exxon Mobil Corporation to become
the most valuable publicly traded company in the
world. Since then the two companies have traded the
lead. For VOA Special English, I'm , I'm Alex
Villarreal. You can learn English and stay informed
every day from your computer or mobile device at
voaspecialenglish.com. You can also find us on
Facebook, Twitter and iTunes at VOA Learning
English.
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